Virinchi Varma is from Siddhapuram. Within 10 days after coming to Hyderabad, he watched Sagara Sangamam, Sithara and Seethakoka Chiluka on cable TV. Ilayaraja composed music for all these three films. He wanted to join film industry after watching these three films. After completing graduation, he joined Ramesh Varma. He joined at a poster designer so that he can make his way to film industry through this profession. He has worked for 3 years in that place.