Mersal becomes the first south Indian movie to get trademarked
Reported By 29 Aug 2017
Vijay’s Mersal became the first south Indian movie to get an Emoji on Twitter. Now, the team has trademarked the title, thus making it the first south Indian film to trademark its title.A source says, “Previously, in Kollywood, a production house had trademarked their name, but this is the first time, a title is being trademarked here.So, if anybody uses the term Mersal for commercial purposes, a part of their revenue should be paid to the team as royalty. For example, if someone decides to come up with a Mersal bubblegum, they will be using our trademark and have to pay us royalty.”When someone launches a new product, they try to trademark it to avoid imitations. For the team, this was a completely smooth process, though it involved some time.