V.B. Rajendra prasad was born in Gudivada,Andhra Pradesh. He is also known as Veeramachaneni Babu Rajendra Prasad. He is was an Indian film producer and director, known for his works predominantly in Telugu cinema, Bollywood, and Tamil films. He won one National Film Award for Antastulu and 2 Filmfare Awards for films, Antastulu and Aastiparulu. He is the father of noted actor Jagapathi Babu. He directed the film Raaste pyar ke in hindi. VB Rajendra Prasad breathed his last at Isha Hospital following a serious respiratory ailment. Doctors informed that it was a natural death.