Bhimaneni Srinivasa Rao was born at Tathapudi village in a farmer's family at Guntur District. He did his schooling at Tathapudi, Murikipudi and Martur villages. Later he did his college education in Chilakaluripet. He started his career working as an assistant director under T.Krishna for Vande Mataram, Devalayam, Repati Pourulu films. he is a Telugu film director, producer, actor and writer. He is also known as a remake specialist. He had several hit films to his credit including Subhamastu, Subhakankshalu, Suswagatam and Suryavamsam. He had also turned a tasteful producer by making Nee Thodu Kavali. He made his acting debut with Kudirithe Cup Coffee.