Ashrita Shetty, In 2010 participated in a beauty contest organized by The Times of India, Clean & Clear Fresh Face. Competing in Mumbai, she won the event there and went on to win it again at the national level, eventually becoming the face of the brand for a year.[2] She made her film debut in 2012, with a Tulu film, Telikeda Bolli.[3][4] During the time, she appeared in various other television commercials. This was when film directors Vetrimaaran and Manimaran approached her to play the lead role in their venture, Udhayam NH4.[5] The film saw her play a Bangalore-based Tamil-speaking college girl, who elopes with the character played by Siddharth. She gained mixed reviews for her portrayal in the film, with a reviewer noting she could be a promising actress in the making.[6] Sangeeta Devi from The Hindu said "Newcomer Ashrita Shetty shows promise and her capability of bringing to the screen the vulnerability and innocence of a 17/18-year-old makes her endearing. This girl has huge potential."[7] She then signed the lead in the action adventure film Indrajith opposite Gautham Karthik.[8]